AdSimulo Story

AdSimulo Story: Turning Lift Design Experience Into Simulation Software

AdSimulo Story

Founded: 2016
Website: AdSimulo.com
Use: Lift traffic simulation, design and modernization planning

Founded: 2016 Website: AdSimulo.comUse: Lift traffic simulation, design and modernization planning About AdSimulo – Lift Design Built Around Real Building Problems […]

About AdSimulo – Lift Design Built Around Real Building Problems

Elevators look simple from the outside. Press a button, wait for a car, choose a floor. Designing the system behind that experience is a very different problem, especially when architects and engineers need to decide how many lifts a building needs before the building even exists. That is the problem behind AdSimulo.

The software grew from people already working around lift design and consultancy rather than from a software team looking for an industry to enter. The idea was straightforward: instead of relying only on calculations and assumptions, let designers simulate how passengers and elevators will actually move through a proposed building.

That meant testing different lift groups, passenger demand, waiting times and building layouts before those decisions were locked into construction.

Over time, that internal engineering approach developed into a platform built for architects, consultants and lift specialists who need to understand how a proposed system behaves before committing to it.


What AdSimulo Helps Designers Work Out

AdSimulo is not simply a calculator telling someone how many elevators to install. Its real value is being able to test different scenarios and see how changes affect the building as a whole.


Designers can use it to explore:

  • Lift traffic: Simulate passenger movement, queues, waiting times and how individual cars respond throughout the building.
  • Different configurations: Compare alternative lift groups, speeds, capacities and layouts before choosing a final design.
  • 3D simulation: Watch passengers and elevators move through a model instead of trying to interpret every result from figures alone.
  • Early-stage planning: Test ideas while shafts, floor plans and building layouts can still be changed.
  • Existing buildings: Use lift modernization software to examine what can realistically be changed when working around an elevator system that is already in place.

That final point matters because modernizing an older lift is rarely as simple as replacing one piece of equipment with a newer version. Existing shafts, car dimensions, door arrangements and accessibility requirements can all limit what is possible.

Current accessibility standards can also introduce requirements that were never considered when an older building was originally designed. The U.S. Access Board’s elevator guidance is a good example of how detailed those requirements can become.

For AdSimulo, that complexity is exactly where simulation makes sense. Instead of treating lift design as something that has to be guessed correctly on the first attempt, engineers can test the building, compare alternatives and see the consequences before those choices become expensive physical changes.

AdSimulo’s story is ultimately a specialist one: people working with lifts encountered a difficult design problem, built software around the way they actually worked, and turned that tool into something other professionals could use on their own projects.


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